According to Google research, almost one in two searches for the keyword ‘real estate’ include a geographic modifier like a city name.‘real estate’ is searched more than 1.2 billion times a year on Google. Within those searches, 545 million contain a local geographic modifier in addition to ‘real estate’.
Hub, Spoke, Rim Wheel Strategy For Localism
The hub, spoke and rim as a wheel approach is more effective than one large Web site. The hub is the generalist authority (a city dot-com, for example) while the spokes allow for niche specialization and the rim of the wheel can string all of the sites together.
Once you establish the hub site (such as a GeoDomain), begin to build out local city and neighborhood sites like city name plus RealEstate.com and neighborhood name plus RealEstate.com. The community sites can be created very quickly made with a property search solution and some rich local content.
Cross-linking around the rim will create a trail that search engines and consumers will follow as they look around different towns.
The extraordinary search engine benefit of the hub and spoke strategy is that the highest page rank of any site on the wheel gets shared along with the traffic to all of the other sites through the linking rim. SEO efforts and traffic generated by any spoke on the hub help to elevate the rankings of the entire wheel.
Geo-targeted domains are the most localized and specialized like city name plus “real estate”. These sites are likely to appear above their national competitors in search results containing local modifiers like a city name. They also offer advertisers a highly targeted advertising marketplace.
Sites with successful localism like Nashville.com are reportedly generating more than $1 million per year in advertising income.
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