Because a home is the biggest purchase most people make in their lifetime, International Communications Research (ICR) surveyed 1,000 individuals to discover how much men and women differ in the homebuying process. Key highlights from the study:
Women may be inclined to make up their mind more quickly than menWhen asked how long it took before they knew a home was “right” for them, almost 70 percent of women had made up their mind the day they walked into the house, vs. 62 percent of men. Conversely, significantly more men needed two or more visits: (32 percent of men vs. 23 percent of women).
Women would rather live close to their extended family than their jobFifty-five percent of women find it more important to be close to their extended family than their job, compared to only 37 percent of men.
Couples say no one “wears the pants in the relationship” for major financial decisionsAlmost 70 percent of respondents living with their significant other said decisions are mutual. However, 23 percent think that they, themselves, wear the pants in the relationship, not their partner. More men than women said this (26 percent vs. 20 percent, respectively).
Men and women agree on how they would use a spare room, for the most partWhen asked how they would use an extra 12 x 12 room if it could be anything they wanted, men and women agreed on the top three responses:• Bedroom: 25 percent • Office/study: 15 percent • Family room/den: 11 percent
However, men want a “man cave”Out of the 8 percent of respondents who would turn that spare room into an entertainment center, a preponderance of men led the charge. Four times as many men as women said they would use the extra space for recreation/entertainment.
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